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Redesigning Retail
Our entrepreneurial team helps brands shape the entire shopper ecosystem. From brand positioning and visual identity, to packaging systems and store design, to managing product merchants and categories, we wake up in the morning to see our client’s brands win on shelf.
Builders of the world’s best Private Brands
25 years of specialized Private Brand experience, including award winning brand launches and the design and production of tens of thousands of SKUs.
Nurturing category-leading CPG brands
It takes guts to compete on shelf. We love shaping the vision for new and established brands with ambitious clients who want to win on shelf.
Building meaningful brand communications
By crafting brand foundations and flexible design systems, we are uniquely positioned to imagine how brand worlds can boldly thrive in channels outside of store.
Creating exceptional Store Design
Retail experiences have a higher mandate than ever. Our team works with brands to create compelling retail experiences that invite shoppers to visit, explore and discover.
Proud to be a women-led agency
Our founders, Charlene Codner and Rebecca Hamilton launched Fish in the early 2000s when very few women were starting their own agencies.
We are proud to be a partner of WISE and to be certified as a Women’s Business Enterprise, an accreditation given to Canadian businesses that are at least 51% owned and operated by women.