Friendly Stranger partnered with the Fish Agency to design thier new flagship cannabis store, resulting in:
Friendly Stranger had long been a pioneer in cannabis culture. With the legalization of recreational cannabis retail, Friendly Stranger needed to adapt its head shop store concept to include cannabis products.
The Fish Agency developed a cannabis retail concept for the newly legalized industry and brought it to life in four initial pilot stores.
The challenge was delivering an educational experience and demonstrating product diversity without being able to actually show the product to help new cannabis customers navigate their choices.
Fish worked within the legal requirements set by the government and utilized unique instore solutions to create a retail concept for products you aren’t allowed to display creating an environment for curated self-discovery at shelf. We focused on brand storytelling to establish friendly stranger’s strong cannabis credentials and designed the store flow to ensure smooth operations and a great customer experience for browsers and convenience-seekers alike.
Friendly Stranger has now launched 10 stores using this successful store package and has since been acquired by Fire and Flower.
