Western Family Party of 4 and Oh! Canada chip bags on a wooden table in a sunlit forest Western Family Party of 4 and Oh! Canada chip bags on a wooden table in a sunlit forest

Pattison Food Group

Party of 4 and Oh! Canada Chips

Whitespace Brands x Western Family
Celebrating flavor. Tapping into pride.

WHAT WE DID:
Limited-edition package design

Oh! Canada and Party of 4 chip bags scattered across a wooden table Oh! Canada and Party of 4 chip bags scattered across a wooden table

The Opportunity

Western Family, Pattison Food Group’s flagship Private Brand, wanted to bring excitement and novelty to the salty snack aisle. Shoppers were hungry for something fresh and buzzworthy—products that could break through the crowded chip category while staying true to Western Family’s approachable, fun personality.

The challenge was twofold: create a completely new product concept in time for spring, and then follow up almost immediately with a limited-edition Canada Day SKU that would capture the patriotic energy of the summer season. Both launches needed to feel special, stand out on shelf, and connect emotionally with shoppers.

A hand holds a phone showing the Party of 4 kettle chips product page in the Save-On-Foods app
A smiling woman holds a bag of Western Family Party of 4 kettle cooked chips in a park
A Party of 4 kettle cooked chips billboard on a tiled subway wall, with four chip characters in a purple party cone A Party of 4 kettle cooked chips billboard on a tiled subway wall, with four chip characters in a purple party cone

The Insight

For Party of 4, the insight was simple: the salty snack aisle is all about flavor adventure. Shoppers are constantly on the lookout for something exciting to try, and variety packs traditionally lack energy and shelf appeal. A single bag combining four bold chip flavors would be a disruptive and irresistible idea.

For Oh! Canada, research revealed that West Coast shoppers are increasingly motivated to buy local, especially around moments of national pride. With ketchup chips already a cult favorite among Canadians, pairing them with a classic original flavor in a red-and-white mix would celebrate Canada Day while tapping into a deep sense of patriotism—and a surprising amount of ketchup chip fandom.

The Oh! Canada chip characters: a Homestyle Ketchup chip in a toque and an Original Recipe chip with a balloon, with the Oh! Canada logo The Oh! Canada chip characters: a Homestyle Ketchup chip in a toque and an Original Recipe chip with a balloon, with the Oh! Canada logo
Two Oh! Canada kettle cooked chip bags on white boards with red maple leaves Two Oh! Canada kettle cooked chip bags on white boards with red maple leaves

The Solution

Whitespace Brands created two distinct, limited-edition designs that were playful, bold, and unmistakably Western Family.

For Party of 4, we brought the concept of “four flavors, one bag” to life with lively illustrations of chip characters, each representing a unique flavor. The design leaned into celebration, using festive cues and a vibrant purple banner to clearly communicate variety and fun.

The Party of 4 kettle cooked chip bag on purple stripes, beside its four chip characters: sea salt & vinegar, sweet & spicy jalapeno, sea salt cracked pepper and smokin' barbecue The Party of 4 kettle cooked chip bag on purple stripes, beside its four chip characters: sea salt & vinegar, sweet & spicy jalapeno, sea salt cracked pepper and smokin' barbecue
Four Party of 4 flavour tiles: sea salt & vinegar, jalapeno, sea salt cracked pepper and barbecue chip characters on blue, green, cream and red Four Party of 4 flavour tiles: sea salt & vinegar, jalapeno, sea salt cracked pepper and barbecue chip characters on blue, green, cream and red
Two Party of 4 kettle cooked chip bags on a wooden table with a bowl of chips, in warm bokeh light Two Party of 4 kettle cooked chip bags on a wooden table with a bowl of chips, in warm bokeh light

When Oh! Canada was greenlit, the timeline was incredibly tight—only ten weeks from idea to shelf, a process that would normally take six months. We leaned into Canada Day iconography with a dramatic red-and-white color scheme and a giant maple leaf backdrop. The ketchup and original chips were given playful personalities, embodying the spirited, tongue-in-cheek Western Family voice while making the red-and-white mix instantly clear to shoppers.

Both designs balanced storytelling and clarity, ensuring the products felt special while remaining approachable and true to Western Family’s identity.

A Western Family balloon on red, beside an Oh! Canada chip bag at a picnic table under Canadian flags A Western Family balloon on red, beside an Oh! Canada chip bag at a picnic table under Canadian flags

The Results

The launches were an undeniable hit. Party of 4 quickly generated buzz as a category-first concept, while Oh! Canada captured patriotic energy and local pride just in time for summer backyard parties.

A bag of Western Family Original kettle cooked potato chips

The Original

The limited-edition Oh! Canada and Party of 4 chip bags side by side on red and purple

Limited-time Edition

A woman in a yellow jacket holds a bag of Oh! Canada chips over her head on a city street hung with Canadian flags A woman in a yellow jacket holds a bag of Oh! Canada chips over her head on a city street hung with Canadian flags

Sellouts were reported across many stores, and the overwhelming consumer response confirmed that these SKUs weren’t just fun experiments—they were seasonal must-haves.

With their success, both products are set to return next year, cementing their place in the lineup for future backyard and patio seasons.