Close-up of the limited-edition Sprite Toronto Raptors can: the red raptor mascot dribbling a basketball on a green can, against purple Close-up of the limited-edition Sprite Toronto Raptors can: the red raptor mascot dribbling a basketball on a green can, against purple

Sprite x Raptors

Celebrating a legacy. Energizing a fanbase.

The Raptors 30th anniversary commemorative limited-edition Sprite.

Sprite Toronto Raptors 30th anniversary cans and 12-packs on a hardwood basketball court, the red raptor mascot leaping across the green boxes Sprite Toronto Raptors 30th anniversary cans and 12-packs on a hardwood basketball court, the red raptor mascot leaping across the green boxes

When the Toronto Raptors hit a major milestone, Coca-Cola Canada saw a chance to go beyond traditional branding and tap into the electric energy of Raptors fandom. This wasn’t just about packaging—it was about celebrating a team, a culture, and a city. The goal: create a can that would fire up fans and become an instant collectible.

The Toronto Raptors' red raptor mascot dribbling a basketball, drawn over a green and purple claw-slash background The Toronto Raptors' red raptor mascot dribbling a basketball, drawn over a green and purple claw-slash background
Four design tiles for the Sprite Raptors can: the Sprite logo, the raptor mascot, the Raptors 30th anniversary logo and a purple claw slash Four design tiles for the Sprite Raptors can: the Sprite logo, the raptor mascot, the Raptors 30th anniversary logo and a purple claw slash
The standard green Sprite Lemon-Lime can before the redesign

BEFORE

The redesigned Sprite can with the Toronto Raptors raptor mascot and a purple claw slash at its base

AFTER

Raptors fans don’t just watch the game—they live it. They’re loyal, loud, and proud. By giving them a limited-edition can that celebrated their team with bold design and nostalgic flair, Sprite could offer more than refreshment—it could offer a piece of the Raptors story.

The Toronto Raptors' three logos side by side: the 1995 dribbling raptor, the 2008 red raptor and the 2015 clawed basketball
The Toronto Raptors 30th anniversary logo: the raptor's head biting a large 30, on black

30TH ANNIVERSARY LOGO

Front and back of the original purple Toronto Raptors jersey, number 15 Carter, with the raptor mascot across the chest

ORIGINAL JERSEY

The challenge was twofold: stay true to Sprite’s iconic brand identity while delivering something that felt bold, fresh, and distinctly Raptors. Our solution was a dynamic, limited-edition design that fused two powerhouse cultures—Sprite’s crisp, refreshing vibe and the Raptors’ fierce, fan-fueled energy.

Three Sprite x Raptors posters on a concrete wall: the collaboration lock-up, the can on a basketball court and the raptor mascot Three Sprite x Raptors posters on a concrete wall: the collaboration lock-up, the can on a basketball court and the raptor mascot
A phone in a red case showing an Instagram post of the Sprite Raptors can
A woman holds the Sprite Toronto Raptors can out toward the camera on a city waterfront

To immediately set the can apart, we introduced a bold new color scheme: vivid red and purple—iconic Raptors tones—layered against Sprite’s signature green. This high-contrast palette created instant shelf impact, drawing attention from a distance and signaling that this wasn’t just another Sprite. It was something special.

The layout balanced clean lines with the high-energy movement fans love about the game. Raptors-inspired graphics and typography paid homage to the team’s past and present, while Sprite’s minimalist branding ensured the design remained authentic to the brand.

Sprite Toronto Raptors cans and 12-can boxes laid out on a white wooden table Sprite Toronto Raptors cans and 12-can boxes laid out on a white wooden table

The design sparked instant excitement and nostalgia, driving buzz across the province.
More importantly, it drove fans to stores to grab their piece of Raptors history - the entire limited-edition run sold out.

More than a beverage, it became a badge of pride—a bold tribute to the Raptors, and a powerful reminder of Sprite’s long-standing connection to Canadian basketball culture.