Fish Agency. Award-winning leaders in Private Brand design. Fish Agency. Award-winning leaders in Private Brand design.

Fish Agency. Award-winning leaders in Private Brand design.

At Fish Agency, our 20 years of dedicated Private Brand experience, including over +30,000 private label SKUs designed across multiple categories, uniquely positions us to become the trusted partner you need to deliver on your Private Brand vision.
Choosing an experienced, strategic, and creative agency to either refresh an existing brand or create a new brand entirely, saves retailers time and money

Fish Agency. Award-winning leaders in Private Brand design.

At Fish Agency, our 20 years of dedicated Private Brand experience, including over +30,000 private label SKUs designed across multiple categories, uniquely positions us to become the trusted partner you need to deliver on your Private Brand vision.
Choosing an experienced, strategic, and creative agency to either refresh an existing brand or create a new brand entirely, saves retailers time and money

Fish Agency. Award-winning leaders in Private Brand design. Fish Agency. Award-winning leaders in Private Brand design.

Fish Agency. Award-winning leaders in Private Brand design.

At Fish Agency, our 20 years of dedicated Private Brand experience, including over +30,000 private label SKUs designed across multiple categories, uniquely positions us to become the trusted partner you need to deliver on your Private Brand vision.
Choosing an experienced, strategic, and creative agency to either refresh an existing brand or create a new brand entirely, saves retailers time and money.

Fish Agency. Award-winning leaders in Private Brand design.

At Fish Agency, our 20 years of dedicated Private Brand experience, including over +30,000 private label SKUs designed across multiple categories, uniquely positions us to become the trusted partner you need to deliver on your Private Brand vision.
Choosing an experienced, strategic, and creative agency to either refresh an existing brand or create a new brand entirely, saves retailers time and money.

Featured Case Studies:

Toppers

Toppers

Lorem Ipsum

This space intentionally contains algorithmically synthesized filler content designed to occupy cardboard real estate until a human with opinions arrives. Imagine a pizza so conceptually round that it transcends geometry, arriving hot, confident, and statistically likely to be delicious. Our data-driven dough paradigm harmonizes with future-forward cheese distribution while pepperoni nodes are strategically deployed for maximum mouthfeel synergy.

View the box
Compliments

Compliments

A CONSUMER ENGAGED

Fish Agency adapted and rolled out this complex, large-scale redesign across multiple categories for the Sobeys Compliments brand, with the objective of accelerating Private Brand recognition among their customers. It translated to sales, with Compliments’ penetration growing dramatically since the new design hit shelves.

View the rollout
Private Brand Packaging Service Areas Private Brand Packaging Service Areas

Private Brand Packaging Service Areas

Fish Agency understands the unique needs of Private Brands and their packaging requirements. We’ve demonstrated our ability to work across multiple categories and sub-categories, as well as applying the designs to diverse packaging formats....

Private Brand Packaging Service Areas

Fish Agency understands the unique needs of Private Brands and their packaging requirements. We’ve demonstrated our ability to work across multiple categories and sub-categories, as well as applying the designs to diverse packaging formats....

Our Work Speaks for Itself Our Work Speaks for Itself

Our Work Speaks for Itself

Fish Agency has helped our clients launch successful brands across food, fashion, pharmaceutical, health & beauty, home décor, alcohol, cannabis, 
and consumer electronics categories. Along the way, we’ve used our packaging design expertise to address client challenges and accelerate their opportunities. And we make it easy. Our collaborative and agile methodology means we become a seamless extension of your organization. Our approach results in Private Brand packaging that offers:

Our Work Speaks for Itself

Fish Agency has helped our clients launch successful brands across food, fashion, pharmaceutical, health & beauty, home décor, alcohol, cannabis, 
and consumer electronics categories. Along the way, we’ve used our packaging design expertise to address client challenges and accelerate their opportunities. And we make it easy. Our collaborative and agile methodology means we become a seamless extension of your organization. Our approach results in Private Brand packaging that offers:

Private Brands are continuing to drive consumer shopping preferences and Fish Agency can help you capitalize on this shift. Contact us if you have any questions on how to begin.